National SEO

Grow with our National SEO Services!

Investing in National SEO services has never been more important! Every year, more people use the internet to fulfill their needs, seeking information, products, services, entertainment, or education… You name it. In 2023, 5.3 billion people used the internet worldwide, making up 65% of the world’s population, and continues to grow. Most people who use the internet rely on search engines to get to their destination.

This makes SEO marketing critical for brands that want to reach an audience to serve their needs and grow. Hilltop SEO in Cleveland is an innovative National SEO agency with the experience and expertise to help you stand out on Google, drive new users to your website, and convert! Contact us to start the conversation, or continue reading to learn more!

Get Started

Over 53%

of all website traffic comes from organic search, making it crucial for brand presence and consumer outreach

Three out of four

users never scroll past page one in the search results, making the top positions highly valuable for impressions and clicks.

61%

of marketers say improving SEO and growing their organic presence is their top inbound marketing priority.

Should I Invest in National SEO?

If a company wants to reach new customers across the United States, National SEO is a long-term investment that will pay dividends. 49% of marketers say SEO has the best ROI of any marketing channel, and for good reason.

On average, SEO leads have a close rate of 15%. This is significantly higher than traditional marketing techniques like direct mail and print advertising at 1-2%. Why? SEO strategies target specific keywords based on the industry and your goals, and drive inbound traffic already interested in your content and products or services. This naturally qualifies traffic and ultimately leads to making it one of the best ways to reach new customers!

To reap the benefits of Google, you need to be found near the top of page 1 for keywords your business is targeting to reach new customers. The percentage of users who click on the first listing is about 29%, #2 is about 15%, #3 is about 11%, and continues to decrease into the single digits. Listings on page 2 and beyond are often clicked less than 1% of the time, making the top of page one highly valuable.

Get Started

Automotive SEO solutions

Auto parts SEO

Our auto parts SEO solutions help e-commerce and physical storefronts gain visibility with the right audience to drive sales.

We work with aftermarket, OEM, or motorcycle online stores, and brick-and-mortar part stores. Learn more below!

Auto Parts SEO

Car dealership SEO

Our car dealership SEO services are designed to enhance your business’s local or national visibility.

Our services are tailored to franchise, classic car, used car, and motorcycle dealership needs. Learn more below!

Car Dealer SEO

Auto detailing SEO

Our auto detailing SEO services help brick-and-mortar or mobile detailing businesses book appointments.

The local SEO strategy deployed will be tailored to your business model to drive leads. Learn more below!

Auto Detailing SEO

Auto repair shop SEO

Our auto repair SEO solutions enable businesses to gain visibility within their community and book appointments.

We work with independent shops or franchises looking for scalable solutions. Learn more below!

Auto Repair Shop SEO

Other SEO services

We offer more than just national SEO; see other SEO services tailored to your business needs.

E-commerce SEO

Make your market presence known and drive sales with specialized E-commerce SEO. Our experience ranges from niche stores to enterprise businesses.

Learn More >

Local SEO

Boost your business’s visibility right where it matters most: in your local community. Our local SEO services are tailored to expand your presence in local search results.

Learn More >

Franchise SEO

Our Franchise SEO services are tailored for franchisees needing SEO for their business, or franchisors seeking scalable SEO solutions for multiple locations.

Learn More >

White Label SEO

Accelerate your agency’s growth and reputation with White Label SEO. Expand your services while sustaining brand integrity and delivering results to your clients.

Learn More >

Technical SEO Audit

A website optimized for efficient crawling and indexing is crucial for rankings and SERP visibility. We check every box with our comprehensive audit.

Learn More >

Our national SEO strategy

Here’s an overview of what a typical national SEO strategy may include!

Finding the right keywords and understanding the intent of who’s searching is crucial to driving SEO strategy and ensuring the consumers’ needs align with your goals.

Looking at your top online competitors lets us see the gap in keyword rankings and what optimizations are needed to be competitive in the search results.

A deep dive into the technical factors that play a role in website architecture, user experience, and more will lay a solid foundation for your SEO strategy.

An old cliche in SEO rings truer than ever: that “Content is king”. Content is key to gaining visibility on Google, while also informing & converting users into paying customers.

With your national SEO strategy in place, having on-page elements like titles, headings, content, links, and image alt text optimized positions you for higher visibility on Google.

Backlinks are an important indicator to Google that your website has trust and authority within your industry and are an important part of your National SEO strategy.

Measuring success

How we report and communicate your SEO results.

Based on your goals, we look at what key performance indicators will signal progress, including rankings, traffic, sales, email submissions, and more.

We create a reporting dashboard you can access 24/7 with your KPIs and other metrics, work completed, and upcoming initiatives.

After discovery and our kickoff call, we meet quarterly to review work completed, your feedback, any updates, and strategize upcoming projects.

Get Started

Experience with top platforms

About Hilltop SEO

Hilltop SEO is a boutique agency delivering result-driven SEO solutions for the automotive industry. Focused on ethical, data-backed strategies, Hilltop helps brands increase visibility, drive qualified traffic, and achieve sustainable growth through long-term search performance.

Learn More

National SEO FAQs

National SEO is optimizing a website to gain visibility in the search results for a broad, nationwide audience.

Local SEO focuses on getting traffic from a specific geographical area and local customers. National SEO focuses on getting traffic from a broad, cross-country audience.

There are seemingly endless types of businesses that use National SEO to drive traffic and revenue. This includes e-commerce stores, technology companies, finance, entertainment, subscription services, travel, hospitality, health, wellness, lifestyle, consulting and other professional services, real estate, insurance, automotive, and much more!

At the end of the day, whatever your business type and industry, if you are trying to reach the entire country your website would likely benefit from National SEO.

Yes! Every website with a National audience can benefit from the right SEO strategy. Given that big, long-standing brands tend to be at the top search results (the most common concern when businesses consider SEO services) for many top keywords, there are many opportunities for smaller niche stores to gain visibility within their industry with the right SEO strategy.

This will help your small business expand brand reach and recognition by reaching new users, increasing online revenue, and competing long-term with competitive brands.

The goal of a National SEO strategy is to give your website more visibility on Google and other search engines for the right audience looking for your information, products, and services. Search is one of the top marketing channels and methods consumers use to find information and a brand to serve their specific needs. SEO is also one of the best-converting marketing channels because it strategically targets keywords based on the users’ needs to provide them with a solution based on their search intent.

This makes SEO one of the most important marketing channels to invest in for long-term growth to increase revenue and beat out competitors.

Every keyword can be categorized by the user’s intent, as well as the type of listings shown in the search results. Your website should target keywords based on those factors, ensuring they align with the goals of your SEO strategy. If your website has a blog, informational keywords are typically targeted. If your website has products for sale, commercial and transactional keywords tend to be the best to target.

Here are the types of keywords:

  • Informational – The user wants to learn something and typically searches asking questions for what, why, and how inquiries. The search results tend to be Google AI information, featured snippets showing or linking directly to the content, and blogs. These are top-of-funnel keywords, where the user is early in their buying journey and not typically looking to make a purchasing decision yet. As a result, these keywords have a lower conversion rate. Informational keywords are great to target with blogs and FAQs to build awareness within your niche.
  • Navigational – The user is trying to navigate directly to a website in mind, like your website or YouTube. The user is already familiar with the brand or product, and the website should naturally rank high for these keywords because they tend to be keywords with the brand name in them.
  • Commercial – The user is searching for specific brands, products, or services with the intent to compare products, see reviews, or look for discounts. These keywords show the user intends to convert in the future and can be a great way to encourage conversions in the future.
  • Transactional – The user is showing the strongest intent to buy or take an action. They search for queries that include keywords like “for sale” and “buy” or be more precise describing what the user is looking for like “large red polo shirt”. The search results tend to have Google shopping ads, featured snippets for products, images, and FAQs, and listings for e-commerce websites. These are bottom-of-funnel queries and are considered “buyer keywords”, and tend to have a much higher conversion rate than other types of keywords making them very valuable to target with your SEO strategy.

This depends on where your brand and website are in its journey, the competition, and what is needed to be competitive in the search results. The consensus in the SEO industry is 6-12 months to see results which can be a good general benchmark, but that number varies a lot on a case-by-case basis depending on the type of results you are looking for.

Yes, we have case studies we can review privately in our initial consultation overviewing the strategies and results for different brands.

These case studies cannot be found on our website. Hilltop SEO does not publicly broadcast current or former clients. We believe in confidentiality, and anonymity to protect us and our clients from malicious attacks, copycats, and spam.

This does not mean we do not believe in transparency and would love to show you the great work we have done with other business owners!

Scheduling meetings every quarter is a sufficient timeframe to address strategy and results, whereas monthly meetings can be cumbersome for busy business owners, feel like meetings-to-meeting, and have a high rate of cancellations.

We can accommodate a monthly meeting schedule as well, or ad-hoc meetings as needed between our quarterly SEO meetings!

Get started

Start the conversation to grow your business with Hilltop SEO!

See the latest news and updates