Local SEO

Grow with our local SEO agency!

92% of searchers will choose a business appearing on the first page of local search results, making page 1 and the top map listings critical for visibility and engagement. If your website is not on page 1 of search listings or at the top of local map listings for your localized industry terms, Hilltop SEO in Cleveland can help!

From keyword research and competitive analysis to site architecture and on-page optimizations, we touch on every crucial factor to take your online presence to the next level. Contact us to get started with our local SEO services, or learn more below!

Get Started

98%

of consumers use the internet to find information about local businesses, up from 90% in 2019.

46%

of all Google searches are users looking for local businesses to deliver a good or service, and rising!

76%

of users who search for a local business visit within a day, and 28% of those visits result in a purchase.

Local search is on the rise!

More people are using Google to search for local businesses than ever, but 58% of companies in 2024 are still not optimized for search. Investing in Local SEO is more important than ever to bring your business to the forefront! Now, let us touch on consumer behavior and our approach to Local SEO.

61% of consumers prefer businesses with a physical location AND a website, 63% say incorrect or inconsistent information stops them from contacting that business, 87% read online reviews before visiting a website or physical location, and 60% say they won’t purchase from a brand that has poorly written or uninformative content.

Hilltop SEO focuses on these important factors with our Local SEO strategy. This includes website optimizations, Google Business Profile updates, managing citations with correct and consistent business information, customer reviews, and more! All to enable your website to gain search visibility, and positively represent your business to drive online and in-person traffic, leads, and conversions! Learn more about our strategy below!

Get Started

Automotive SEO solutions

Car dealership SEO

Our car dealership SEO services are designed to enhance your business’s local or national visibility.

Our services are tailored to franchise, classic car, used car, and motorcycle dealership needs. Learn more below!

Car Dealer SEO

Auto detailing SEO

Our auto detailing SEO services help brick-and-mortar or mobile detailing businesses book appointments.

The local SEO strategy deployed will be tailored to your business model to drive leads. Learn more below!

Auto Detailing SEO

Auto repair shop SEO

Our auto repair SEO solutions enable businesses to gain visibility within their community and book appointments.

We work with independent shops or franchises looking for scalable solutions. Learn more below!

Auto Repair Shop SEO

Auto parts SEO

Our auto parts SEO solutions help e-commerce and physical storefronts gain visibility with the right audience to drive sales.

We work with aftermarket, OEM, or motorcycle online stores, and brick-and-mortar part stores. Learn more below!

Auto Parts SEO

Other SEO services

We offer more than just local SEO; see other SEO services tailored to your business needs.

E-commerce SEO

Make your market presence known and drive sales with specialized E-commerce SEO. Our experience ranges from niche stores to enterprise businesses.

Learn More >

National SEO

Whether you are a niche store looking to reach a general audience or an enterprise, we have the expertise to handle your unique challenges.

Learn More >

Franchise SEO

Our Franchise SEO services are tailored for franchisees needing SEO for their business, or franchisors seeking scalable SEO solutions for multiple locations.

Learn More >

White Label SEO

Accelerate your agency’s growth and reputation with White Label SEO. Expand your services while sustaining brand integrity and delivering results to your clients.

Learn More >

Technical SEO Audit

A website optimized for efficient crawling and indexing is crucial for rankings and SERP visibility. We check every box with our comprehensive audit.

Learn More >

Our local SEO strategy

Here’s an overview of what a typical local SEO strategy may include!

Finding the right keywords and understanding the intent of who’s searching is crucial to driving SEO strategy and ensuring the consumers’ needs align with your goals.

Looking at your top online competitors lets us see the gap in keyword rankings and what optimizations are needed to be competitive in the search results.

A deep dive into the technical factors that play a role in website architecture, user experience, and more will lay a solid foundation for your SEO strategy.

An old cliche in SEO rings truer than ever, that “content is king”. Content is key to gaining visibility on Google, while also informing & converting users into paying customers.

With your Local SEO strategy in place, having on-page elements like titles, headings, content, links, image alt text, etc, optimized positions you for higher visibility on Google.

Claiming and optimizing your GBP puts your business on the map for the products and services your business provides, builds trust, and lets users know where to find you.

Citations from local directories with consistent business information are an important trust indicator, along with recent and frequent positive Google reviews.

Measuring success

How we report and communicate your SEO results.

We establish key performance indicators for your business, including keyword rankings, traffic, form submissions, calls, and more, based on your goals.

We create a reporting dashboard you can access 24/7 with your KPIs and other metrics, work completed, and upcoming initiatives.

After your kickoff call, we meet quarterly to review work completed, results, feedback, updates, and upcoming projects.

Get Started

Experience with top platforms

About Hilltop SEO

Hilltop SEO is a boutique agency delivering result-driven SEO solutions for the automotive industry. Focused on ethical, data-backed strategies, Hilltop helps brands increase visibility, drive qualified traffic, and achieve sustainable growth through long-term search performance.

Learn More

Local SEO FAQs

Local SEO is a strategy that helps businesses improve their online presence to attract more customers from local Google searches. It involves optimizing your website, online profiles, and more to appear in local search results when users search for products or services nearby.

Local SEO is crucial because it helps businesses promote their products and services to local customers. It increases visibility in local search results, drives more targeted traffic, and can lead to higher conversion rates.

The “Map Pack” refers to the section of search engine results pages (SERPs) that displays a map alongside a list of local businesses related to a user’s search query. It typically appears at the top of the search results and highlights businesses that are relevant to the user’s location.

Organic listings are the unpaid search result listings displayed on search engine results pages (SERPs). They appear below paid ads and are considered more trustworthy and credible by users. For searches with local intent, this Is where your business can appear in the organic listings.

Keywords play a critical role in Local SEO by helping search engines understand what your business is about and which local searches are relevant to it. Using local keywords in your website content, meta descriptions, and GMB profile can improve your search visibility.

A Google Business Profile is a free tool provided by Google that allows businesses to manage their online presence across Google’s platforms, including Google Search and Google Maps. It displays essential information about a business, such as its name, address, phone number, hours of operation, and customer reviews.

Having an accurate and optimized Google Business Profile can improve a business’s visibility in local search results and attract more customers.

To optimize your GMB profile, ensure all your business information is current and accurate. Add high-quality photos, respond to reviews, post updates, and use relevant categories and keywords in your profile.

Google Reviews are highly important for businesses as they can significantly influence consumer trust and purchasing decisions. Positive reviews can build credibility and attract more customers, while negative reviews can deter potential customers.

Additionally, Google Reviews can impact a business’s visibility in local search results, as Google considers review quantity, quality, and recency as ranking factors. Therefore, actively managing and encouraging positive reviews can be crucial for maintaining a positive online reputation and attracting new customers.

Local citations are off-site mentions of your business’s name, address, and phone number (NAP) from online directories. They are important because they help improve your local search engine rankings and ensure customers find accurate information about your business.

Mobile search greatly impacts Local SEO as many local searches are performed on mobile devices. Ensuring your website is mobile-friendly and fast-loading is crucial for attracting and retaining mobile users.

Social media can impact Local SEO by increasing your business’s online presence and engagement. Shares, likes, and comments can drive traffic to your website, which can indirectly improve your local search rankings. Additionally, having consistent NAP information across social profiles helps with local citations.

Any local business that wants to improve its online visibility and attract more customers can benefit from SEO. This includes businesses like retail stores, service providers (plumbers, electricians, etc.), healthcare professionals (doctors, dentists, etc.), real estate agencies, legal firms, and more. Essentially, any business that serves a local community and wants to be found by potential customers searching online can benefit from implementing Local SEO strategies.

This depends on where your brand and website are in its journey, the competition, and what is needed to be competitive in the search results. The consensus in the SEO industry is 6-12 months to see results which can be a good general benchmark, but that number varies a lot on a case-by-case basis depending on the type of results you are looking for.

Get started

Start the conversation to grow your business with Hilltop SEO!

See the latest news and updates