E-commerce SEO

Your trusted e-commerce SEO agency

If your website is not on page 1 for the most important keywords in your industry, Hilltop SEO in Cleveland can help! We deliver proven e-commerce SEO strategies that put your brand at the forefront and drive sales.

From keyword research and competitive analysis to site architecture and on-page optimization, we touch on every crucial factor to take your online presence to the next level.

Get Started

2.64 billion

people shop online globally, and SEO is one of the leading sources driving shoppers to online merchants.

26%

of all retail shopping will be done online by 2026, making proactively investing in SEO more important than ever.

Over half

of shoppers find new products when they search online by brands competing at the top of the search results.

E-commerce continues to disrupt retail

Every year, online shopping has played a more prominent role in consumer education, evaluation, and purchasing habits. In the United States, 82% of shoppers (274.70 million) will make at least one purchase online, making up 20% of all retail sales in 2024. Of those consumers, 44% will start their online shopping journey with a Google search.

Search is the gateway for many online consumers who want to research a product and find a brand to deliver an exceptional experience from when they land on a website until a product or service is provided. A comprehensive e-commerce SEO strategy is crucial to getting eyes on your brand and finding consumers motivated to make a purchase.

Get Started

Automotive SEO solutions

Auto parts SEO

Our auto parts SEO solutions help e-commerce and physical storefronts gain visibility with the right audience to drive sales.

We work with aftermarket, OEM, or motorcycle online stores, and brick-and-mortar part stores. Learn more below!

Auto Parts SEO

Car dealership SEO

Our car dealership SEO services are designed to enhance your business’s local or national visibility.

Our services are tailored to franchise, classic car, used car, and motorcycle dealership needs. Learn more below!

Car Dealer SEO

Auto detailing SEO

Our auto detailing SEO services help brick-and-mortar or mobile detailing businesses book appointments.

The local SEO strategy deployed will be tailored to your business model to drive leads. Learn more below!

Auto Detailing SEO

Auto repair shop SEO

Our auto repair SEO solutions enable businesses to gain visibility within their community and book appointments.

We work with independent shops or franchises looking for scalable solutions. Learn more below!

Auto Repair Shop SEO

Other SEO services

We offer more than just eCommerce SEO; see other SEO services tailored to your business needs.

Local SEO

Boost your business’s visibility right where it matters most: in your local community. Our local SEO services are tailored to expand your presence in local search results.

Learn More >

National SEO

Whether you are a niche store looking to reach a general audience or an enterprise, we have the expertise to handle your unique challenges.

Learn More >

Franchise SEO

Our Franchise SEO services are tailored for franchisees needing SEO for their business, or franchisors seeking scalable SEO solutions for multiple locations.

Learn More >

White Label SEO

Accelerate your agency’s growth and reputation with White Label SEO. Expand your services while sustaining brand integrity and delivering results to your clients.

Learn More >

Technical SEO audit

A website optimized for efficient crawling and indexing is crucial for rankings and SERP visibility. We check every box with our comprehensive audit.

Learn More >

Our e-commerce SEO strategy

Here’s an overview of what a typical e-commerce SEO strategy may include!

Finding the right keywords and understanding the intent of those searching are crucial to driving SEO strategy and ensuring the consumers’ needs align with your goals.

Looking at your top online competitors lets us see the gap in keyword rankings and what optimizations are needed to be competitive in the search results.

A deep dive into the technical factors that play a role in website architecture, user experience, and more will lay a solid foundation for your SEO strategy.

An old cliche in SEO rings truer than ever, that “content is king”. Content is key to gaining visibility on Google, while also informing & converting users into paying customers.

With your E-commerce SEO strategy in place having on-page elements like titles, headings, content, links, image alt text, etc optimized positions you for higher visibility on Google.

Backlinks are an important indicator to Google that your website has trust and authority within your industry and an important part of your E-commerce SEO strategy.

Measuring success

How we report and communicate your SEO results.

Based on your goals, we look at what key performance indicators will signal progress, including rankings, traffic, sales, email submissions, and more.

We create a reporting dashboard you can access 24/7 with your KPIs and other metrics, work completed, and upcoming initiatives.

After your kickoff call, we meet quarterly to review work completed, results, feedback, updates, and upcoming projects.

Get Started

Experience with top platforms

About Hilltop SEO

Hilltop SEO is a boutique agency delivering result-driven SEO solutions for the automotive industry. Focused on ethical, data-backed strategies, Hilltop helps brands increase visibility, drive qualified traffic, and achieve sustainable growth through long-term search performance.

Learn More

E-commerce SEO FAQs

E-commerce SEO is optimizing your online store to improve rankings and visibility in search engine results through keyword research, on-page optimizations, content creation, and more.

How people interact with brands and make purchases continues to shift from brick-and-mortar and awareness through traditional marketing to online shopping and exposure through various digital channels. Investing in e-commerce SEO will give your business digital real estate to attract eyeballs who will get to know your brand and take advantage of your products and services.

Every keyword can be categorized by the user’s intent and the type of listings shown in the search results. Your website should target keywords based on those factors, ensuring they align with the goals of your SEO strategy. If your website has a blog, informational keywords are typically targeted. If your website has products for sale, commercial and transactional keywords are the best to target.

Here is a more in-depth breakdown of the types of keywords:

  • Informational – The user wants to learn something and typically searches asking questions for what, why, and how inquiries. The search results include Google AI information, featured snippets showing or linking directly to the content, and blogs. These are top-of-funnel keywords users search for early in their buying journey and are not typically looking to make a purchase yet. As a result, these keywords have a lower conversion rate. Informational keywords are great to target with blogs and FAQs to build awareness within your niche.
  • Navigational – The user is trying to navigate directly to a website in mind, like your website or YouTube. The user is already familiar with the brand or product, and the website should naturally rank high for these keywords because they tend to be keywords with the brand name in them.
  • Commercial – The user is searching for specific brands, products, or services intending to compare products, see reviews, or look for discounts. These keywords show the user will likely convert in the future and can be a great opportunity for conversions.
  • Transactional – The user is showing the strongest intent to buy or take an action. They search for queries that include keywords like “for sale” and “buy” or be more precise describing what the user is looking for like “large red polo shirt”. The search results have Google shopping ads, featured product snippets, images, FAQs, and listings for e-commerce websites. These are bottom-of-funnel queries and are considered “buyer keywords”, and tend to have a much higher conversion rate than other types of keywords making them very valuable to target with your SEO strategy.

SEO best practices for product pages are optimized images with alt text, product titles, metadata, and product descriptions.

Separate from those more straightforward on-page optimizations, great user experience, website architecture, and other factors also play a large role in product visibility. If the product page is optimized but not easily found through a logical and convenient internal linking structure on the website it may be hard for the user to navigate to it, and for search crawlers to find and broadcast in the search results.

Many factors could negatively affect that issue like poor navigation, poor product listing page templates, too many products without enough product filtering or hierarchal categories to narrow the selection, products too many clicks away from the home page, broken internal links, and more. And this is just one potential issue and its potential causes. Many other factors could impact the performance of that product page.

Before looking under the hood of your website the answer to this question SHOULD be answered with “It depends”. Yes, the page can be up to best practices in the context of on-page optimizations and be considered “optimized”, but other variables also affect whether that product page is sufficient to compete in the search results. This can only be achieved through keyword research, a deep technical website audit, and a comprehensive SEO strategy.

This is why many SEO “professionals” do not drive organic traffic with their strategies. They elicit the ability to generate results by doing basic updates without more advanced concepts creating an overarching strategy to implement the needed optimizations to make a tangible difference. They set basic optimizations as deliverables you pay for, don’t generate results, and then spin up misleading reports, blame algorithm updates, or say “SEO takes time”.

An analogy that works well here is SEO is like painting a car. All the time invested into that shiny new coat is not just picking a color and painting. It takes a lot of prep, sanding, and elbow grease before the primer and paint are applied to get that smooth, glossy finish. The same can be said with your SEO strategy. There’s a lot of prep work going into the strategy that will result in visible changes to your website, it’s not just picking a keyword and “painting”. Without the prepping, sanding, and priming, that new coat of paint might look good from 15 feet away but when you take a closer look it will look chalky with crow’s feet and fish eyes.

Content is a great way to market your brand’s expertise, experience, and trustworthiness to the consumer to build awareness and increase conversions.

Content is also a critical ranking factor to gain visibility on Google, and highly effective in driving users to the website with the right SEO strategy in place.

This depends on where your brand and website are in its journey, the competition, and what is needed to be competitive in the search results. The consensus in the SEO industry is 6-12 months to see results which can be a good general benchmark, but that number varies a lot on a case-by-case basis depending on the type of results you are looking for.

Yes, we have case studies we can review privately in our initial consultation overviewing the strategies and results for different brands.

These case studies cannot be found on our website. Hilltop SEO does not publicly broadcast our partners. We believe in confidentiality, and anonymity to protect us and our clients from malicious attacks, copycats, and spam.

We believe in transparency so you can make the right decision for your business and look forward to showing you how we have served others!

Scheduling meetings every quarter is a sufficient timeframe to address strategy and results, and monthly meetings can be cumbersome for busy business owners, feel like meetings-to-meeting, and have a high rate of cancellations.

We can accommodate a monthly meeting schedule as well, or ad-hoc meetings as needed between our quarterly SEO meetings!

Get started

Start the conversation to grow your business with Hilltop SEO!

See the latest news and updates